摘   要

    卖油郎秦重是一个非常具有中国文化特色的商人形象，他为人讲仁义，忠厚老实，做生意讲信誉，诚实不欺诈。从他身上我们可以看到中国传统文化对商人生活的渗透。同时，从他身上也可以看到许多突破中国传统观念的新精神，如突破传统商人重利薄情的观念。这一形象恰当地融合了传统儒家文化和商贾生活新观念中有进步意义的部分，表现了有中国特色的商贾文化，体现了深刻的文化意蕴。秦重虽然做的是小小的卖油生意，但却做得颇有章法，他的经商艺术和技巧对我们今天的经济生活不无借鉴意义。
    关键词：秦重；文化意蕴；经商艺术

 
ABSTRACT

Qin Zhong is a very heavy with Chinese characteristics businessmen image, he is justice and humanity,honest and upright, business prestige,honest not fraud.From him we can see the Chinese traditional culture to businessmen life infiltration. At the same time, many can be seen from him in the new spirit of traditional Chinese culture, such as the traditional concept of business value material gains fickle concept. This image appropriately fused the traditional Confucianist culture and the merchant lives in the new idea to have the progress significance the part, displayed the Chinese characteristic the merchant culture, has manifested the profound cultural significance. Qin Zhong does small sells by the oil business, but actually does quite has methodicalness, his business arts and the skills to the today economic life has the model significance .
Key words: Qin Zhong; Cultural significance; Business arts